Marketing Communication & PR Advisory:
An accomplished Marketing & Communications professional, she has 20 years of insightful experience in delivering business-oriented, creative marketing communications campaigns. With an extensive mix of agency and corporate roles, Ritul has constantly worked in a 360 environment and led multi-stakeholder and integrated campaigns in India and the ASEAN region.
Ritul has a strong cross-category experience in driving multi-stakeholder relations and influencer outreach with a specific emphasis on reputation management across healthcare, hospitality, travel, lifestyle, agro commodities, retail, authors, etc.
Previously, Ritul lead marketing communications for The CG Group, Parker ,Mekosha, Ananda in the Himalayas, Radisson Blu Plaza Delhi, and luxury Hotels/DMCs in Greece, Italy, Switzerland and Portugal for the Indian Market.
Her Strengths:
- Extensive media relations experience across media categories (Print, Television, Digital). Strong relationship with influential hospitality/lifestyle/travel columnists. Over the years she has built strong mutually beneficial relationships with the media on her ability to go “beyond the obvious” and “walk the extra mile”
- Strong social media and influencer marketing capabilities
- Extensive media research capabilities that help create strong media pitches across categories.
- Experience in creation of market segment specific messaging and content.
Ritul graduated from Delhi University with a Bachelors Degree in in Political Science and a Masters Degree in Mass Communication from the Indian Institute of Mass Communication (IIMC). Additionally, she has served as guest faculty at MDI.